Pretty Stitchez
Application: Adobe Illustrator, Adobe Photoshop
Organization: Pretty Stitchez
This project is a brand identity including a logo, business card and thank you card, created with digital processes. It explores a handmade clothing brand, drawing inspiration from the tools used to create the products (needle and thread). The goal was to convey a connection between clothing and people's scars, and transforming the view to point to beauty. Bringing encouragement to feel pretty in your scars/stitches.